With the American economy recovering very slowly, many businesses are looking to expand in new ways. Expanding into overseas markets is often a boon to any business, as a diverse new set of customers discovers your product. In addition, overseas markets may have less competition and more room for your industry to grow than the United States offers.
One concern with expanding into a new market is how to capture the attention of new customers. Marketing outreach strategies can vary a lot from country to country. However, one effective outreach that works around the world is a social media presence. If a company can break into foreign social media and create buzz, they will have the attention of thousands of potential new customers.
Social Media Networks in the UK
The UK can be a logical choice for American businesses, because it has so much in common with the States. While language can be a major barrier in other nations, the difference between British English and American English is much smaller, though not insignificant.
Most especially, the UK population tends to use the same social media platforms that Americans use, which shortens the learning curve quite a bit. Facebook is the most popular platform in all but 10 nations, and in theUK Facebook user growth is expected to grow faster than the US through 2017. Britons are also the second most prolific users of Twitter, with LinkedIn coming in 3rd.
A majority of the residents in the UK use social media. This means that mastering the British corners of Facebook and Twitter can bring a great deal of growth to any company looking for customers in that region. Because the popular social media platforms are the same as the US, and the language is only slightly different, mastering UK social media would provide a great return on investment for any expanding company.
Social Media in India
India marks another great opportunity for social media outreach, because once again the largest platforms for marketing are Facebook and Twitter, followed by YouTube. American companies are very familiar with these platforms, and India is a great market to reach out to, especially for technology. Using social media to build community is very common, as are social media apps for mobile devices, which means that American companies would face fewer barriers to reaching out to their own interested customers.
Business to business (B2B) companies have an especially large amount to gain in India, because Indian organizations use social media much more than organizations in other nations. As a result, outreach to these companies on social media platforms would provide a great return.
Overall, India leads worldwide social networking growth, meaning that any company that used social media to reach out to Indian consumers would have a great head start. A high population and developing landscape means a lot of opportunity. However, the language barrier is a concern – it’s important to have someone who is a native speaker or very fluent to post updates and translate advertising. Some very embarrassing mistakes have occurred when companies have not taken the time to translate their product information correctly.
If your company is looking to expand overseas, social networking will be an important component of your marketing strategy. Countries like the UK, with high usage of social media and a low language barrier, are a great choice. So are developing markets like India, where a large population and explosive growth in the use of social media presents many tantalizing options. Remember that people tend to buy from sites in their own language, and take advantage of any native speakers you have. Overall, mastering foreign social media outreach can make your overseas expansion much more successful.